The participant likes the presentation of search results in card format that provides additional information about the products.

I like the fact that it gives you such results, which is quite useful. Again, it's not just a list of items, it's, it's these little cards that give you some more information on the, on the product

The participant is unsure why there are two different sections in the filtering options, guessing it might differentiate between product type and article type.

I'm not sure why there were two different section, well, I guess it's product type and the type of article or so on

The participant would have clicked if they knew it led to a global website, not a country-specific one.

And had I known that I can click and go to a global website, not that I was going to a different country website, I would've clicked without issue. So I think that might have to be brought up that you'd be brought to the global website rather than just to another website.

The participant suggests that the search result message should clarify that no results were found on the site but provide links to related Zeiss websites.

It was a bit weird that 'cause like the first thing it said was nothing was found in this search. And then underneath it was like in other websites related to ze. Well, I mean other Zeiss websites rather than this particular one. And there were links there. But the thing is that if I had seen no search results, I might, if I'm working quickly and I'm not paying attention, I might not have noticed that there are those extra links beneath. I think it needs to be a different message, like not found on this site, but take a look at our other websites and give the links instead of the.

The participant realized that they needed to filter by content type to change to products.

Okay. My bad. So I was assuming all products and solutions I could change just to products, but it's in the content type, so I would just hold to that to products.

The participant appreciates the availability of filters which makes the search process easy and user-friendly.

Okay, so it's, you know, I've got filters available for me that makes things easy the way it's done. You know, you could just easily click on loads of things

The participant is confused by a message indicating no search results, questioning if the content is not on the website.

Why did it say that there was no search result? Was it not on this particular website? That's unusual

The participant expresses dissatisfaction with having to switch to the global website, although they appreciate that it is not country-specific.

Didn't really like that. I didn't really, like, I had to switch to the global website, even though I'm glad it's a global website, not some other country

The participant believes the content type change to product is easy and straightforward to use.

But yeah, it looks like, I mean, it would work quite well and I think, again, quite easy to, to use and yeah, I can change the content type to product. So yeah, that was quite easy. And I think, yeah, fairly straightforward, not, not too complicated.

The participant finds the search results page clear and informative, with headings, website addresses, and pictures that are clickable for more information.

So on the search results page, I can see different headings accompanied by a website address and a little picture. For more information from the headings, I can clearly see what information is on offer to me. If I were to click on them, it's immediately obvious that I can click on the website addresses to be sent through to them to read the relevant information

The participant appreciates the clear visibility of filters, making product navigation simple.

So products and solutions. We've got all of this here. Then we've got content type products. Oh yeah, there we go. That was easy enough, wouldn't it? Yeah, no, that was, that was really simple. Like, again, you've got the, the filters are clear, like sometimes they're at the side of a page and you might miss it. But this one, it's like the first thing you see is actually the, the filters.

The participant is impressed by the clarity and quality of the pictures in the search results.

So what strikes me is how clear the pictures are and how good they are. Actually, it's actually really good

The participant appreciates the simplicity of the filtering system, finding it uncomplicated and adequate for locating items.

It is not too complicated. I think if you're looking for something, you'll be able to find it by just using two type types of filters

The participant acknowledges that having a filter helps to narrow down the search results.

But yeah, I guess I, I guess having a filter does, does help to narrow it down

The participant found it easy to filter by products and select the category content type.

So I have to go, so I have to filter by products, so, so I will click on all products and solutions. And on the category content type, I will select products. Yes. So this time it was really easy.

The participant appreciates the different search options, clickable links, short descriptions, and photographs that aid in understanding what they are selecting.

Okay. So yeah, I like that you have these different search options. You can click on the links, takes you to the pages. I like that it has, you know, a little short description for each one so you sort of know what you're clicking. Obviously the photograph helps as well

The participant is unsure about the purpose of the product highlights section and feels it may just be taking up space.

I am not entirely sure about the highlight section. I'm not sure, I'm not sure what the purpose of this is. I think it just takes up space to be completely honest

The participant finds the product highlights confusing, unsure if they indicate best sellers or sales.

I don't really know what these images on the, the product highlights. I don't know if that's why they're highlights. Is the company, you know, are they best sellers or is the company like, are they on sale? So that bit's a bit confusing.

The participant liked the automatic display of the show filter, enhancing their search experience.

so I don't see filters showing right now, but before I saw it and I liked it, probably I wouldn't notice that if I'm first on the website, but I actually realized that I liked that the show filter was there open. See, I can open it easily, but it kind of give me idea if it's open automatically. It gives me idea that I can do more searches.

The participant finds it inconvenient that clicking on a search suggestion redirects to a different Zeiss website without explanation.

For some reason this redirects me to another Zeiss website. I have no idea why this happened, so this is quite inconvenient

The participant finds the page layout with search results, news articles, products, and events visually appealing and useful, especially for someone interested in specific sectors.

Okay, so let's have a look at this page. So we've got search results, very simple, and then we have various news articles, products, news events, which it looks quite good. So if I was interested in anything in particular, depending on what sector I'm coming from, there is lots, lots of pages to go through

The participant feels that the search results page generally has all the necessary elements.

Yeah, I think that it's got everything it needs in a search result page really

The participant was initially on the Canadian Zeiss website and got redirected to the global site, which caused some confusion despite making sense.

So previously I was on Canada, I was on Canadian website, and now I, and now I've gone to a global website, which I suppose it makes sense, but then again, yeah, well the, the, the search option

The participant finds the search process intuitive and easy, despite the initial lack of results, appreciating the website's suggestions for alternative information sources.

Again, very intuitive, easy to work out. I searched the term visual as requested in the search bar. That was the quickest and easiest thing to do. The website didn't find any itself, but suggested other places where I could find the information

The participant acknowledges that products are a clear content type, and takes responsibility for the delay.

It says content types, so it's quite obvious that products is going to be one of the content types. Yeah, so the fact that it took me a couple of seconds to do this is, you know, on me, I suppose.

The participant appreciates the ability to filter results and view different products, solutions, and content types.

Okay, so I want to filter my results, so that's quite good. I can see different products and solutions as well as different content types

The participant appreciates the availability of different categories to further narrow down the search results.

I'm glad that they have like five different categories to narrow it down a bit so then I can think I can narrow it down a bit more

The participant appreciates the articles on innovation and clinical cases, and values the page organization.

I like what, you know, the articles that tells us what this provides in terms of innovation as well as clinical cases. And then the organization at the bottom is really great too, the ability to flip through different pages.

Web search - first iteration

The participant found it challenging to filter search results by products due to the interface design, which required them to navigate through multiple categories (#0). They expressed a preference for a simpler search experience that focuses solely on products, without the need to filter through articles and other content types (#3). The participant suggested that articles should be in a separate section to avoid cluttering the product search results (#3).

The participant attempted to search for a product on the Zeiss website but encountered issues with the search functionality. They noted that pressing 'Enter' did not initiate the search, and they had to click the magnifying glass icon instead (#4). The search results did not include the specific term they were looking for, indicating a potential issue with the search effectiveness (#4). Additionally, the participant found the interface confusing as it did not clearly indicate the next steps or tasks (#4).

The interviewee experienced technical difficulties, as they were unable to type or click on certain elements (#0, #2). They discovered that the issue might be related to 'super cookies' but were still unable to interact with most elements, except for the top one (#2). This caused confusion and hindered their ability to complete the task (#2).

The participant expressed a need to search for another set of search results, indicating a potential issue with the current search functionality (#0).

The participant finds the search results page confusing and is unsure about the purpose of the product highlights, questioning if they are best sellers or on sale (#0). They also find it unclear what the results represent, as they resemble blogs, making it difficult to understand what each column signifies (#0).

The participant encountered an issue with the search functionality, as they were unable to type in the search bar without being prompted to log in or create an account (#0). This requirement to log in before searching was a barrier to their experience (#0).

The participant appreciates the organization of the search results page, noting the breakdown on the left with specific pages and highlights on the right (#0). They find the standard search function at the top useful but are confused by the lack of pre-populating search terms, which makes the task unclear (#1).

The participant finds the search results page useful as it lists all the products and includes an option for product highlights, which they find beneficial when searching for specific items like lasers (#0).

The participant encountered an issue with the search function on the website, where searching for 'visuals' yielded zero results, and the suggested option was the same word they had typed (#0). They experienced inconvenience when redirected to another Zeiss website, realizing it was due to switching from the Canadian to the global site, which caused confusion (#0).

The participant noted that the search results page is consistent with other pages in terms of colors and design (#0). They found the scrolling to be a bit problematic, which they attributed to the survey website (#2). The participant appreciated the clickable elements that become slightly grayed out when hovered over, indicating interactivity (#2). However, they encountered an issue where they could not perform a new search after clicking on the search, suggesting a possible task completion or technical glitch (#2).

The participant demonstrated how to filter search results by products, indicating that they would proceed by selecting the contact type for all contact type products (#0).

The participant encountered confusion while trying to search for a product called 'Visuals' on a prototype website, as they were unable to click or press enter (#0). They suggested that if the 'products' section was clickable, it would be the best way to proceed, but ultimately decided to end the task due to the lack of functionality (#1).

The participant experienced issues with the scrolling functionality on the search results page, noting that it was not smooth and seemed to get stuck, particularly when hovering over a JPEG (#0, #1). They suggested that a reminder of the search term could be beneficial, as they initially did not notice the search bar at the top due to the scrolling issue (#0, #1). Despite these issues, the participant felt that the search results page contained all necessary elements and believed that most users with basic website knowledge would be able to use it effectively (#1).

Mae'r cyfwelydd yn trafod sut i ffiltio canlyniadau ymchwil gan gynhyrchiadau, gan nodi bod y broses yn effeithlon ac yn hawdd i'w glywed (#0, #2). Mae'r cyfwelydd hefyd yn nodi bod y gwasanaeth yn edrych yn broffesiynol iawn, ond mae'n teimlo nad yw'n gallu mynd yn ôl i ddweud unrhyw beth penodol (#4, #8).

The participant found the filtering process by products and solutions to be easy and intuitive, although they were initially confused by the instructions (#0). They acknowledged that the confusion was on their part and not due to any issue with the system (#0).

The participant attempted to search for a product called 'Visualist' on a prototype website but encountered limitations. They noted that after typing 'ulus' and hitting enter, the search results did not allow them to select what they wanted, likely due to the prototype's constraints (#0).

The participant finds the filtering options limited but sufficient for finding items, appreciating the card format for displaying product information (#0). They are unclear about the purpose of the product highlights section, finding it distracting and not useful (#0). The participant experienced inconvenience with the search functionality, as they had to manually remove previous search terms, and encountered lag and inability to proceed with the task (#1).

The participant demonstrated how to filter search results by products on a search results page, indicating that this is a common feature across many platforms (#0).

The participant encountered difficulties while searching for a product called ULAs in Canada due to unexpected prompts related to a Google account, which they found confusing and unnecessary (#0, #2). They expressed frustration over the inability to specify their search to Canada and were unsure about the relevance of the results shown, such as Figma and other unrelated content (#0, #2). The participant suggested that they would prefer a straightforward search experience where they could simply type 'ULAs Canada' and receive relevant results without needing to create an account or deal with unrelated information (#2).

The participant found it easy to filter search results by products by clicking on 'all products and solutions' and selecting 'products' under the category content type (#0).

The participant appreciates the different search options and the short descriptions accompanying each link, which help in understanding what they are clicking on (#0). However, they encountered issues with the search functionality, as typing and filtering did not work as expected, which they identified as a problem (#0). Despite these issues, they found the layout generally helpful but expressed a need for more effective search capabilities (#0).

The participant encountered difficulties with the search functionality on a website, noting that the search results were not as expected and sometimes irrelevant, such as showing lasers instead of the intended results (#0). They found the search process easy but were confused by the initial message indicating no results, followed by links to other related websites, which could be easily missed if not paying attention (#1). The participant suggested that the message should be clearer, indicating that the results are not found on the current site but providing links to other websites (#1).

The participant appreciates the availability of filters on the search results page, which makes navigation easy (#0). They like the clear and high-quality pictures but suggest adding a line to separate the pictures from the search results on the right-hand side (#0).

The participant found the search results page to be simple and visually appealing, with a variety of news articles, products, and events available (#0). They appreciated the ease of searching for information, particularly noting the clear layout and accessible menu across the top of the page (#1).

انٹرویو میں بتایا گیا کہ فی الحال کوئی مدد دستیاب نہیں ہے جو nfs کنکشنز، پاکٹس کی تعداد، اور نوڈ سیلیکشن کے بارے میں معلومات فراہم کرے۔ مزید یہ کہ، ربیسی کالز اور nfs کالز کے پروسیجر اور موڈ کی تعداد کے بارے میں بھی کوئی معلومات نہیں ہے۔ (#0)

The participant finds the search results page useful as it lists all the products and includes an option for product highlights (#0).

The participant described their process for finding visuals on a website, which involves navigating to the products section and using the search function if necessary (#0). They suggested that having a flag, such as a Canadian flag, could improve the user experience when selecting a country (#0). The participant mentioned that their concerns were minor and related to details rather than the overall website (#0).

The participant found the search results page intuitive and aesthetically pleasing, noting that it was easy to understand what could be clicked on (#0, #2). They appreciated the product highlights on the right-hand side but experienced a temporary issue with scrolling, which seemed slow at first (#1). The participant found the process of searching for a new term to be incredibly intuitive and simple, with no complaints about the overall experience (#2, #3).

The participant experienced difficulty navigating the website and was unsure if they were in the correct section (#0). They encountered issues with clicking on certain elements and were confused about the task they needed to complete (#1).

The participant experienced difficulty filtering search results due to a task box obstructing their view, which was frustrating (#0). They initially assumed they could change 'all products and solutions' to just 'products' but realized it was under 'content type' after some trial and error (#1). Despite the initial confusion, clicking a few buttons clarified the process, making it more understandable (#1).

The participant found the filter feature on the search results page to be very straightforward and easy to use (#0). They appreciated that the filters were prominently displayed, making them hard to miss, unlike other pages where filters might be located on the side and overlooked (#0).

The participant encountered difficulties with the search functionality on the prototype website, noting that it was unresponsive and did not yield expected results (#0). They found the process challenging and had to rely on recommended search results to proceed (#1).

The participant experienced issues with the search functionality, noting that the search results page was either incredibly slow or not responsive to their input (#0).

The participant noted that the search result visuals have changed and expressed a preference for the previous version where filters were shown automatically (#0). They mentioned that having the filters open by default gave them the idea that more search options were available, which they found beneficial (#0).

The participant found the filtering process for results to be quite good and easy to use, particularly when searching for medical technology products (#0). They noted that changing the content type to product was straightforward and not too complicated (#0).

The participant found the search results process easy and appreciated that all the buttons were functional (#0).

The participant found it easy to filter search results by products, although they were initially unsure about the distinction between product type and article type (#0). They acknowledged that having a filter helps to narrow down search results (#0).

The participant experienced difficulties with the search functionality, noting that typing did not yield auto search results as expected (#0). They suggested that instead of displaying 'no results', the system should redirect to the most common result and provide a list of common options to choose from (#0).

The participant found the search process on the Zeiss website intuitive and straightforward, despite the initial lack of results for the term 'ULAs' (#0, #1). They appreciated the website's suggestion to explore global content, which eventually led them to the desired information (#1, #2). The participant described the overall experience as easy and obvious, highlighting the website's ability to guide them to the necessary information efficiently (#2).

The participant found the website to be more tailored towards professionals rather than home users and was unsure about being redirected to another website, especially since it might not be authorized in their country, Canada (#0). They expressed discomfort with having to switch to a global website, although they appreciated that it was not specific to another country like Germany or the US (#2). The participant suggested that it should be clearer that users are being redirected to a global website rather than a different country-specific site (#2).

The participant mentioned that patients prefer to filter results by products, suggesting a focus on vision care and contact types, as well as scheduling products (#0).